The first conference on communication and advertising in Lebanon, entitled "Inspiring Passion" was organised by Frontpage Communications in cooperation with the Lebanese Academy of Fine Arts (ALBA) - University of Balamand, and with the participation of a large number of leaders in the fields of advertising and media, as well as college students of fine arts from Lebanon.
The conference opened with welcome remarks by ALBA Dean André Bekhazi, who talked about the important of holding this conference in Lebanon at this time, and the importance role creative directors hold in delivering a message of hope in Lebanon -- a country of openness, intercultural dialogue and creativity.
Front Page Communication Chairman Camille Menassa spoke on behalf of organisers, overviewing the field of communication over the past 100 years, a period during which all the modern inventions were made, from the phone all the way to social media; an era where everyone in the world could potentially know everything and see everything, Menassa wondered, "Is this bringing people
closer together? Of course, the answer does not lie with technology but with mankind. We have progressed technologically, but we did not grow closer to each other as human beings. The responsibility does not fall on technology but on humans who control it, and thus, those working in the communication sector have the responsibility to possess the right qualifications to ensure that technology would bring people together."
The first speaker, Jacques Séguéla, vice-president of Havas, the Paris-based multinational advertising and public relations company, addressed the new