In­spir­ing Pas­sion

ArabAd - - CONFERENCE -

The first con­fer­ence on com­mu­ni­ca­tion and ad­ver­tis­ing in Le­banon, en­ti­tled "In­spir­ing Pas­sion" was or­gan­ised by Front­page Com­mu­ni­ca­tions in co­op­er­a­tion with the Le­banese Acad­emy of Fine Arts (ALBA) - Univer­sity of Bala­mand, and with the par­tic­i­pa­tion of a large num­ber of lead­ers in the fields of ad­ver­tis­ing and me­dia, as well as col­lege stu­dents of fine arts from Le­banon.

The con­fer­ence opened with wel­come re­marks by ALBA Dean An­dré Bek­hazi, who talked about the im­por­tant of hold­ing this con­fer­ence in Le­banon at this time, and the im­por­tance role cre­ative direc­tors hold in de­liv­er­ing a mes­sage of hope in Le­banon -- a coun­try of open­ness, in­ter­cul­tural di­a­logue and cre­ativ­ity.

Front Page Com­mu­ni­ca­tion Chair­man Camille Me­nassa spoke on be­half of or­gan­is­ers, overview­ing the field of com­mu­ni­ca­tion over the past 100 years, a pe­riod dur­ing which all the mod­ern in­ven­tions were made, from the phone all the way to so­cial me­dia; an era where ev­ery­one in the world could po­ten­tially know ev­ery­thing and see ev­ery­thing, Me­nassa won­dered, "Is this bring­ing peo­ple

Jac­ques Séguéla

closer to­gether? Of course, the an­swer does not lie with tech­nol­ogy but with mankind. We have pro­gressed tech­no­log­i­cally, but we did not grow closer to each other as hu­man beings. The re­spon­si­bil­ity does not fall on tech­nol­ogy but on hu­mans who con­trol it, and thus, those work­ing in the com­mu­ni­ca­tion sec­tor have the re­spon­si­bil­ity to possess the right qual­i­fi­ca­tions to en­sure that tech­nol­ogy would bring peo­ple to­gether."

The first speaker, Jac­ques Séguéla, vice-pres­i­dent of Havas, the Paris-based multi­na­tional ad­ver­tis­ing and pub­lic re­la­tions com­pany, ad­dressed the new

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