“Of Hap­pi­ness and Ideas”: A de­bate about hap­pi­ness and the power of cre­ative ideas

ArabAd - - EVENTS -

At the launch of Farid Che­hab’s sec­ond book, “Of Hap­pi­ness and Ideas” (“Du Bon­heur et des Idées "), a round­table dis­cus­sion took place as part of the 2015 Book Fair. The event hon­our­ing the au­thor gath­ered spe­cial guests: psy­chi­a­trist Chawki Azouri, glob­ally re­warded cre­ative Bechara Mouzan­nar, ar­chi­tect Bernard Khoury, film­maker Na­dine Labaki, jour­nal­ist Fifi Abou Dib, and fash­ion de­signer Rabih Kay­rouz.

Read­ing this book feels like a rite of pas­sage; it’s a kind of au­to­bi­og­ra­phy, one that cen­ters on the themes of Hap­pi­ness and Cre­ation. The au­thor, an ad­ver­tis­ing ex­ec­u­tive and now the honourary Pres­i­dent of the Leo Bur­nett MENA net­work, be­lieves that hap­pi­ness is closely linked to our con­stant abil­ity to use the mind in the ser­vice of cre­ativ­ity.

This book was the re­sult of a ski­ing accident, which tem­po­rar­ily plunged Che­hab into a coma. As a man who has rev­o­lu­tionised com­mu­ni­ca­tion in the Mid­dle East, he made the de­ci­sion to be­gin a sort of cathar­tic ther­apy, with writ­ing act­ing as the medicine. Armed with an un­wa­ver­ing de­ter­mi­na­tion to per­se­vere and to cre­ate be­yond an end­less stream of ideas, Che­hab

Farid Che­hab

re­turned to work and con­tin­ued fol­low­ing his dreams in a coun­try he helped el­e­vate to the sta­tus of a cre­ative pow­er­house.

He, who has en­graved a place for the Hu­man at the heart of ev­ery ad­ver­tis­ing cam­paign, is first and fore­most a fer­vent be­liever in the abil­ity of hu­man beings to won­der and to work as one in the ser­vice of uni­fy­ing projects.

The book is there­fore a man­i­festo, a trib­ute to the univer­sal power of ideas and to the frag­ile bal­ance be­tween pro­duc­tiv­ity and hap­pi­ness.

As the first Le­banese cit­i­zen to have his name stamped on the Hall of Fame at the Golden Drum Fes­ti­val, Che­hab is a fear­less lover of tech­ni­cal com­mu­ni­ca­tion and its in­ven­tive ap­pli­ca­tion, a guar­an­tee of suc­cess for the com­ing times.

This book is only one of more to come as he hasn’t had his fi­nal say.

This book will be is­sued soon in both English and Ara­bic.

Dur­ing the round­table dis­cus­sion

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