LIVELY MIP­COM 2015 RE­FLECTS DI­VER­SITY OF IN­DUS­TRY ECOSYS­TEM

ArabAd - - EVENTS - CANNES, BY: NA­BIL KAZAN

Op­ti­mistic state­ments at MIP­COM from lead­ing tele­vi­sion ex­ec­u­tives about the state of tele­vi­sion and en­ter­tain­ment were backed up by a host of deals, key al­liances and project an­nounce­ments that re­flected both the di­ver­sity and health of the in­dus­try.

A record num­ber of over 13,700 del­e­gates from 108 coun­tries, in­clud­ing more than 4,800 ac­qui­si­tion ex­ec­u­tives, of which 1,600 were ac­quir­ing for dig­i­tal plat­forms, gath­ered in Cannes for the 31st edi­tion of MIP­COM with a large pres­ence from MENA, namely from Le­banon, UAE , Qatar & Egypt

Open­ing pro­ceed­ings, MIP Ju­nior wel­comed 590 buy­ers among its 1,400 del­e­gates who were treated to a World Pre­miere TV Screen­ing of Cy­ber Group Stu­dios’ ‘Zorro: The Chron­i­cles” and a packed key­note ad­dress from Has­bro Stu­dios Pres­i­dent

High-end drama took cen­tre stage in Cannes, helped along by strong de­mand from in­ter­na­tional broad­cast­ers and new plat­forms for top-of-the-line shows to of­fer their au­di­ences or sub­scribers.

And as com­pe­ti­tion grows to at­tract view­ers, what­ever the de­vice used to watch shows, Fox TV Group’s pub­licly pro­claimed that con­tent cre­ators now face “a hit-driven busi­ness.”

Del­e­gates com­mented that they could not re­call a MIP­COM where so many hot drama ti­tles were in town at the same time and

Stephen Davis.

Dana Walden

pro­mot­ing them­selves in such a high pro­file man­ner.

Some 400 se­nior Turk­ish tele­vi­sion ex­ec­u­tives and ma­jor stars at­tended MIP­COM. Ex­ports of Turk­ish TV se­ries are ex­pected to be worth $350 mil­lion this year, an as­ton­ish­ing re­sult given that in­ter­na­tional sales were val­ued at less than $100,000 in 2004. Is­tan­bul Cham­ber of Commerce Pres­i­dent com­mented, “With a sharp rise in qual­ity and brand­ing in the sec­tor, Tur­key has now ex­ported TV pro­grammes and soap op­eras to more than 80 coun­tries – from the Mid­dle East to East­ern Europe. The Econ­omy Min­istry’s tar­get is to achieve TV se­ries ex­ports worth $1 bil­lion by 2023.” Un­der­lin­ing the grow­ing in­ter­na­tional suc­cess of Turk­ish con­tent, NBC will de­but its le­gal drama ‘Game of Si­lence’ in 2016 – the first U.S. adap­ta­tion of a Turk­ish orig­i­nal se­ries.

“The de­mand for pre­mium drama was re­flected by the packed World Pre­miere TV Screen­ings and the ma­jor se­ries that were brought to MIP­COM,” noted

Di­rec­tor of Reed MI­DEM’S Tele­vi­sion Di­vi­sion.

With MIP­COM bring­ing to­gether in­ter­na­tional broad­cast­ers, the US ma­jors, TV pro­duc­tion and sales com­pa­nies, dig­i­tal pow­er­houses such as Youtube, Net­flix, Hulu, Face­book, Ama­zon Stu­dios, Twit­ter and newer OTT play­ers like Uk-based Hop­ster

Ga­raude,

İbrahim Çağlar

Lau­rine

or Icflix Me­dia in the Mid­dle East, MIP­COM fo­cused con­sid­er­able con­fer­ence at­ten­tion on how OTT, SVOD and stream­ing ser­vices are trans­form­ing busi­ness mod­els and strate­gies. Ac­cord­ing to Dig­i­tal TV Re­search, OTT live and VOD ser­vices will gen­er­ate around $26 bil­lion this year and $56 bil­lion by 2020.

Other speak­ers talked of the power and im­por­tance of great con­tent and the ne­ces­sity to form strate­gic part­ner­ships in the mul­ti­plat­form en­ter­tain­ment ecosys­tem. Me­dia Mas­ter­mind key­note

En­de­mol Shine Group’s CEO, poured cold wa­ter on those who pre­dict the death of TV. She told her MIP­COM au­di­ence that in one of the most ex­cit­ing times for the busi­ness, forming part­ner­ships with dif­fer­ent me­dia cre­ators will be the path for­ward in the mul­ti­plat­form world.

ITV’S CEO, made a stir­ring de­fense of tra­di­tional tele­vi­sion telling his MIP­COM key­note au­di­ence that “chan­nel brands are not dead…tv is the most pow­er­ful medium in the world – the in­ter­net would love to have what we have.”

It was against this back­drop that MIP­COM hosted an ex­panded World Pre­miere TV Screen­ing pro­gramme and an un­prece­dented num­ber of ma­jor dra­mas, each sup­ported by an ar­ray of tal­ent rem­i­nis­cent of a Cannes Film Fes­ti­val in­com­pe­ti­tion red car­pet screen­ing.

Turner Laing,

Adam Crozier

So­phie

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