LIVELY MIPCOM 2015 REFLECTS DIVERSITY OF INDUSTRY ECOSYSTEM
Optimistic statements at MIPCOM from leading television executives about the state of television and entertainment were backed up by a host of deals, key alliances and project announcements that reflected both the diversity and health of the industry.
A record number of over 13,700 delegates from 108 countries, including more than 4,800 acquisition executives, of which 1,600 were acquiring for digital platforms, gathered in Cannes for the 31st edition of MIPCOM with a large presence from MENA, namely from Lebanon, UAE , Qatar & Egypt
Opening proceedings, MIP Junior welcomed 590 buyers among its 1,400 delegates who were treated to a World Premiere TV Screening of Cyber Group Studios’ ‘Zorro: The Chronicles” and a packed keynote address from Hasbro Studios President
High-end drama took centre stage in Cannes, helped along by strong demand from international broadcasters and new platforms for top-of-the-line shows to offer their audiences or subscribers.
And as competition grows to attract viewers, whatever the device used to watch shows, Fox TV Group’s publicly proclaimed that content creators now face “a hit-driven business.”
Delegates commented that they could not recall a MIPCOM where so many hot drama titles were in town at the same time and
promoting themselves in such a high profile manner.
Some 400 senior Turkish television executives and major stars attended MIPCOM. Exports of Turkish TV series are expected to be worth $350 million this year, an astonishing result given that international sales were valued at less than $100,000 in 2004. Istanbul Chamber of Commerce President commented, “With a sharp rise in quality and branding in the sector, Turkey has now exported TV programmes and soap operas to more than 80 countries – from the Middle East to Eastern Europe. The Economy Ministry’s target is to achieve TV series exports worth $1 billion by 2023.” Underlining the growing international success of Turkish content, NBC will debut its legal drama ‘Game of Silence’ in 2016 – the first U.S. adaptation of a Turkish original series.
“The demand for premium drama was reflected by the packed World Premiere TV Screenings and the major series that were brought to MIPCOM,” noted
Director of Reed MIDEM’S Television Division.
With MIPCOM bringing together international broadcasters, the US majors, TV production and sales companies, digital powerhouses such as Youtube, Netflix, Hulu, Facebook, Amazon Studios, Twitter and newer OTT players like Uk-based Hopster
or Icflix Media in the Middle East, MIPCOM focused considerable conference attention on how OTT, SVOD and streaming services are transforming business models and strategies. According to Digital TV Research, OTT live and VOD services will generate around $26 billion this year and $56 billion by 2020.
Other speakers talked of the power and importance of great content and the necessity to form strategic partnerships in the multiplatform entertainment ecosystem. Media Mastermind keynote
Endemol Shine Group’s CEO, poured cold water on those who predict the death of TV. She told her MIPCOM audience that in one of the most exciting times for the business, forming partnerships with different media creators will be the path forward in the multiplatform world.
ITV’S CEO, made a stirring defense of traditional television telling his MIPCOM keynote audience that “channel brands are not dead…tv is the most powerful medium in the world – the internet would love to have what we have.”
It was against this backdrop that MIPCOM hosted an expanded World Premiere TV Screening programme and an unprecedented number of major dramas, each supported by an array of talent reminiscent of a Cannes Film Festival incompetition red carpet screening.