The French Alps in your pocket

ArabAd - - AD TALK -

Amidst a siz­zling sum­mer sea­son, noth­ing could be more refreshing than a chilled bev­er­age, which is ex­actly why evian, the renowned French nat­u­ral min­eral wa­ter brand thought it most opportune to pro­mote and cel­e­brate Pet, a newly-de­signed range of bot­tles to hit UAE’S re­tail stores. The new trans­par­ent bot­tle has sleeker and cleaner lines, which em­pha­sise the prod­uct’s pu­rity and health ben­e­fits. That how­ever was not enough to get the con­ver­sa­tion rolling, which is why the com­pany de­cided to bring the Alps to the heart of the Emi­rate. Those who hap­pen to have found them­selves at Dubai’s In­ter­na­tional Fi­nan­cial Cen­tre were in for a sur­prise, French style! A hu­man-size replica of the Alps was con­structed and placed in­side a 4x4 me­ter glass globe with the new bot­tle in the fore­front as snow gen­tly feel. A ded­i­cated hash­tag: #Fren­chalp­spu­rity was cre­ated to push the con­ver­sa­tion on­line. The DIFC com­mu­nity were granted ac­cess into the gi­ant snow globe for a bit of pure win­ter fun. Ev­ery per­son in the globe is pro­vided ac­ces­sories to wear for their photo shoot and a chance to win a trip to the source of that spring af­ter they share their pic­tures of the French ad­ven­ture they just had.

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