The French Alps in your pocket
Amidst a sizzling summer season, nothing could be more refreshing than a chilled beverage, which is exactly why evian, the renowned French natural mineral water brand thought it most opportune to promote and celebrate Pet, a newly-designed range of bottles to hit UAE’S retail stores. The new transparent bottle has sleeker and cleaner lines, which emphasise the product’s purity and health benefits. That however was not enough to get the conversation rolling, which is why the company decided to bring the Alps to the heart of the Emirate. Those who happen to have found themselves at Dubai’s International Financial Centre were in for a surprise, French style! A human-size replica of the Alps was constructed and placed inside a 4x4 meter glass globe with the new bottle in the forefront as snow gently feel. A dedicated hashtag: #Frenchalpspurity was created to push the conversation online. The DIFC community were granted access into the giant snow globe for a bit of pure winter fun. Every person in the globe is provided accessories to wear for their photo shoot and a chance to win a trip to the source of that spring after they share their pictures of the French adventure they just had.