Ai­isha’s Colors: Love, Beauty and the Love of Beauty



How would you de­scribe the evo­lu­tion of your blog?

As the news and ac­tiv­i­ties in my life in­creased, my blog's con­tent and sta­tus or­gan­i­cally went up along the way. I think that the best way for any­thing to grow is to do it slowly and step by step.

How did you first de­cide to launch?

As a fash­ion de­signer, I was happy with the press and cov­er­age I was re­ceiv­ing but I al­ways felt that there are many more sides to me and to my story that a press in­ter­view can't re­veal. So I de­cided to make my own voice heard and started writ­ing about my jour­ney as a de­signer, shed­ding light on my new col­lec­tions, my brand col­lab­o­ra­tions and the celebri­ties who wear my clothes. I was fo­cus­ing pri­mar­ily on my fash­ion ca­reer and al­most never men­tioned any other prod­ucts that I was in­formed about via press re­leases. Af­ter a while, I be­gan to en­cour­age brands to per­son­alise their re­quests in or­der for me to re­late to their ser­vices and through my per­sonal ex­pe­ri­ence. This mo­ti­vated me to be­come more ac­tive and writen more.At the end of the day, my blog is about my love for ev­ery­thing be­at­i­ful and if you know me well, you'll know that I see beauty every­where.

What makes your con­tent unique in your opin­ion?

When I first be­came a guest blog­ger on www., the ed­i­tor-in-chief back then Zoya Sakr told me that my writ­ing style is spe­cial and will ap­peal to peo­ple. I think I can be very ex­pres­sive and per­sonal in a way that in­spires peo­ple and re­lates to them. Be­sides shar­ing my lat­est fash­ion news and col­lab­o­ra­tions, I write about things I love which means you are un­likely to find a neg­a­tive re­view on my blog. I like my blog to fo­cus on prod­ucts that I have per­son­ally tried and ad­mired. It’s not the kind of blog that will re­view a prod­uct to crit­i­cise it. If I don't like some­thing, I sim­ply won't write about it.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

I love shar­ing my story since my ul­ti­mate prod­ucts through my per­sonal ex­pe­ri­ence. aim is to in­spire peo­ple and em­power women specif­i­cally to fol­low their dreams and never give up. When you're true to your­self and your in­ten­tion is pure, noth­ing can stop you. Through her blog, Ra­madan hopes to in­spire mil­lions of peo­ple into be­com­ing the best version of them­selves. “As a de­signer, I will con­tinue to en­dorse the in­cred­i­ble brands I be­lieve in. As a woman and a mother, I'm evolv­ing into the woman I al­ways wanted to be,” she told Arabad.

‘Ai­isha’s Colors’ is an on­line plat­form where Ai­isha Ra­madan, an award-win­ning Le­banese fash­ion de­signer based in Dubai, shares her thoughts about ev­ery­thing beau­ti­ful she sees.

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