Pear Tree Diaries: An Hon­est En­vi­ron­men­tal­ist with a Sweet Tooth



Launched in 2012 by Jas­mine Pereira, an HSE con­sul­tant by day and food and hos­pi­tal­ity writer by pas­sion born and raised in the UAE, ‘Pear Tree Diaries’ is an in­de­pen­dent restau­rant re­view, sug­ges­tion and recipe share blog with oc­ca­sional in­sights on travel.

How would you de­scribe the evo­lu­tion of your blog?

Pear Tree Diaries was ini­tially launched as a plat­form to in­tro­duce the amal­ga­ma­tion of cul­tures in U.A.E, mainly Dubai via the fare of eats stretch­ing from the heart of old Dubai that en­com­passes his­toric ar­eas ca­ter­ing un­pre­ten­tious soul-feed­ing kitchens fu­eled by im­mi­grant cul­tures, to­wards the glitz and glam­orous side, fa­mously la­beled as Down­town or New Dubai, all based on my per­sonal ex­pe­ri­ences. Over the past year and half, the blog has branched out to fea­ture hos­pi­tal­ity and fre­quent trav­els. The for­mer up­dated more reg­u­larly due to re­peated stay­ca­tions. One word, pas­sion. I have been asked this ques­tion nu­mer­ous times and my re­sponse has al­ways been the de­sire to ex­pe­ri­ence a meal for its in­gre­di­ents, the ef­fort and thought process by the chef and the team, ded­i­ca­tion to the menu at hand, plat­ing of the dish etc., and most im­por­tantly, the abil­ity to share all the emo­tions in a way that en­tices the read­ers in a man­ner that they them­selves can pic­ture the ex­pe­ri­ence of tast­ing a dish along with you. Thank­fully, so far, as re­layed by Pear Tree Diaries read­ers and fol­low­ers, I have been able to ex­e­cute that well and I will con­tinue Be­ing born and raised in Dubai, U.A.E, I can to per­fect shar­ing those ex­pe­ri­ences, be it a re­late to the ever so rapidly chang­ing food hum­ble meal or a fine din­ing as­pect. Pereira is cur­rently work­ing on adding more con­tent to the travel sec­tion and looks for­ward to many more ex­cit­ing col­lab­o­ra­tions in near fu­ture. “The web­site is for­ever grow­ing, with my own tweaks and sug­ges­tions from the blog’s avid read­ers and well-wish­ers,” she told Arabad.

How did you first de­cide to launch?

The blog was launched in June 2012, when I de­cided that I needed a plat­form to in­tro­duce the var­i­ous restau­rants avail­able, as I was fre­quent ques­tioned for sug­ges­tions on “where to eat out?” In ad­di­tion, my sac­cha­rine in­duced creations, from pa­prika brown­ies to a chocolate laven­der cake and more are shared on the web­site as well as my so­cial me­dia plat­forms.

What makes your con­tent unique in your opin­ion?

scene with the unique­ness and the di­ver­sity that fol­lows with it. Nearly all the posts pub­lished till date and hence­forth are very re­lat­able to ex­pats who have resided in the city for years to come, and serves as an in­tro­duc­tory plat­form to new res­i­dents and visi­tors to Dubai that use the blog as a guide to ex­pe­ri­ence the city, from what I’ve been told, with one of the most post pop­u­lar posts be­ing my “bud­get eats” se­ries, wherein I share af­ford­able dine-in op­tions mainly around old Dubai that serves as sat­is­fac­tory and touris­tic ex­pe­ri­ence.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

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