Pear Tree Diaries: An Honest Environmentalist with a Sweet Tooth
Launched in 2012 by Jasmine Pereira, an HSE consultant by day and food and hospitality writer by passion born and raised in the UAE, ‘Pear Tree Diaries’ is an independent restaurant review, suggestion and recipe share blog with occasional insights on travel.
How would you describe the evolution of your blog?
Pear Tree Diaries was initially launched as a platform to introduce the amalgamation of cultures in U.A.E, mainly Dubai via the fare of eats stretching from the heart of old Dubai that encompasses historic areas catering unpretentious soul-feeding kitchens fueled by immigrant cultures, towards the glitz and glamorous side, famously labeled as Downtown or New Dubai, all based on my personal experiences. Over the past year and half, the blog has branched out to feature hospitality and frequent travels. The former updated more regularly due to repeated staycations. One word, passion. I have been asked this question numerous times and my response has always been the desire to experience a meal for its ingredients, the effort and thought process by the chef and the team, dedication to the menu at hand, plating of the dish etc., and most importantly, the ability to share all the emotions in a way that entices the readers in a manner that they themselves can picture the experience of tasting a dish along with you. Thankfully, so far, as relayed by Pear Tree Diaries readers and followers, I have been able to execute that well and I will continue Being born and raised in Dubai, U.A.E, I can to perfect sharing those experiences, be it a relate to the ever so rapidly changing food humble meal or a fine dining aspect. Pereira is currently working on adding more content to the travel section and looks forward to many more exciting collaborations in near future. “The website is forever growing, with my own tweaks and suggestions from the blog’s avid readers and well-wishers,” she told Arabad.
How did you first decide to launch?
The blog was launched in June 2012, when I decided that I needed a platform to introduce the various restaurants available, as I was frequent questioned for suggestions on “where to eat out?” In addition, my saccharine induced creations, from paprika brownies to a chocolate lavender cake and more are shared on the website as well as my social media platforms.
What makes your content unique in your opinion?
scene with the uniqueness and the diversity that follows with it. Nearly all the posts published till date and henceforth are very relatable to expats who have resided in the city for years to come, and serves as an introductory platform to new residents and visitors to Dubai that use the blog as a guide to experience the city, from what I’ve been told, with one of the most post popular posts being my “budget eats” series, wherein I share affordable dine-in options mainly around old Dubai that serves as satisfactory and touristic experience.
What motivates you to keep going with your blogging after all this time?