Heart at­tack on Twit­ter

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Twit­ter swapped out its “Fa­vorites” func­tion for the more broadly skew­ing “Likes” op­tion, ex­plain­ing in a blog post that hearts are “eas­ier and re­ward­ing to use.” It’s the so­cial net­work’s lat­est change in making the ser­vice more at­trac­tive to new­com­ers, which it says the stars were too “con­fus­ing” for them al­though it was used as a book­mark­ing sys­tem where one could come back and re­view a tweet. Since the an­nounce­ment, the hash­tag #Twit­ter­heart has been trend­ing, gar­ner­ing 60,000 tweets at the time of go­ing to press. Data from Brand­watch shows that 72 per­cent of the tweets skewed pos­i­tively, prais­ing the change.

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