CHOP­STICKS + TREA­SURE HUNT

ArabAd - - ROUND-UP -

So what are the best mar­ket­ing ideas around the world right now? From new prod­ucts to in­no­va­tive cam­paigns, new pric­ing mod­els and un­usual chan­nels to mar­ket, where can we look for in­spi­ra­tion and ideas to ap­ply to our busi­nesses. Jules Verne set off on a voy­age Around the World in 80 Days. I’ve just launched a mod­ern day Trea­sure Hunt to bring to­gether the 80 best ideas in mar­ket­ing, and then shar­ing them over 2 in­spir­ing days at the Global Mar­ket­ing Sum­mit that I will be chair­ing in Is­tan­bul on 9-10 De­cem­ber.

To help us, we’ve brought to­gether mar­ket­ing in­no­va­tors from each part of the world. From Asia, Kaiser Kuo, Com­mu­ni­ca­tions Di­rec­tor of Baidu will be join­ing me, talk­ing about ev­ery­thing from the Chi­nese in­ter­net gi­ant’s bat­tle with Google, to the rapid growth of

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