CHOPSTICKS + TREASURE HUNT
So what are the best marketing ideas around the world right now? From new products to innovative campaigns, new pricing models and unusual channels to market, where can we look for inspiration and ideas to apply to our businesses. Jules Verne set off on a voyage Around the World in 80 Days. I’ve just launched a modern day Treasure Hunt to bring together the 80 best ideas in marketing, and then sharing them over 2 inspiring days at the Global Marketing Summit that I will be chairing in Istanbul on 9-10 December.
To help us, we’ve brought together marketing innovators from each part of the world. From Asia, Kaiser Kuo, Communications Director of Baidu will be joining me, talking about everything from the Chinese internet giant’s battle with Google, to the rapid growth of