Park­ing Prank Drives Gen­der Equal­ity Gap

ArabAd - - CAMPAIGNS -

While some sub­mit­ted to this re­al­ity, most were ut­terly of­fended and spoke their minds and chose not to ad­here to such ‘in­equal­ity’.

The TVC ends with the mes­sage, “Do not ac­cept ‘them’ to take your ‘place’ or don’t al­low them to make the de­ci­sion for you.”

Pro­duced by and shot with the sup­port of di­rec­tor Shady Hanna, the video, prior to print, was viewed 117,000. In par­al­lel, the cam­paign re­ceived prime­time TV cov­er­age upon launch on a highly pop­u­lar show hosted by Mar­cel Ghanem, which also meant that ma­jor blogs picked up on the story and ex­tended the mes­sage’s reach.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.