Parking Prank Drives Gender Equality Gap
While some submitted to this reality, most were utterly offended and spoke their minds and chose not to adhere to such ‘inequality’.
The TVC ends with the message, “Do not accept ‘them’ to take your ‘place’ or don’t allow them to make the decision for you.”
Produced by and shot with the support of director Shady Hanna, the video, prior to print, was viewed 117,000. In parallel, the campaign received primetime TV coverage upon launch on a highly popular show hosted by Marcel Ghanem, which also meant that major blogs picked up on the story and extended the message’s reach.