Cel­e­brat­ing Le­banon’s In­de­pen­dence Day

ArabAd - - DESIGN -

This year, Le­banon's In­de­pen­dence Day had a dif­fer­ent flavour as the coun­try re­mains with­out a pres­i­dent for more than 18 months. That how­ever, did not de­ter lo­cal brands from making their pres­ence known through on­line cam­paigns. So, we took a dive in search of those who crafted their greet­ings for this spe­cial oc­ca­sion. To cel­e­brate the coun­try's in­de­pen­dence, many Le­banese busi­nesses have spruced up their so­cial me­dia plat­forms with a pa­tri­otic spirit. Sadly, very few brands got cre­ative this year as most sim­ply wished their con­sumers a happy In­de­pen­dence Day in the sim­plest way pos­si­ble us­ing noth­ing more than generic mes­sages. How­ever, a se­lect few cre­ated work that lit­er­ally nailed it. Con­cur­rently, oth­ers went a lit­tle over­board with brand mar­ket­ing spread­ing out 'spe­cial sales and of­fer­ings' to com­mem­o­rate 72 years of in­de­pen­dence. Here are the brands we think did an es­pe­cially great job (we were only able to iden­tify a top 5) in ad­di­tion to the ones we be­lieve missed the chance to make an im­pact.

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