Absurd Realities and funny situations
Brands have always been cautious when it comes to promoting their products or services using humour. Though the reasons may vary in light of inconclusive research, what is clear is that the results related to the outcome of such an approach can yield a number of unexpected reactions. However, when carefully crafted, such ads could pack a significant punch thereby boosting the brand to the forefront. Examining the following visual section of ads, it becomes clear that humour here is used to drive a broad number of responses ranging from those that reflect a comic reality, embarrassing situations, sexual insinuations and effects that mimic the metaphorical especially when it comes to real-life situations, which most viewers can relate to. Though in some of those instances the situations seem absurd, they nonetheless parody a reality that places the brand centre stage and hopefully, top of mind.
'Reality Sucks' (Free Willy; Titanic) - UGC by Duval Guillaume Antwerp
'Enjoy the Dark' - Kit Kat by JWT Kuwait
'Bad food bad dog' - Nutri Balance by Y&R Chile (2009)
'0 to 100 km/h in 8.4 sec' - Hyundai Coupé