A Fa­tal Blow to Cre­ativ­ity

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Dur­ing the fes­tive sea­son, brands are in­vig­o­rated with cre­ative juices that flow into craft­ing greet­ing ads in line with the prod­uct or ser­vice be­ing pro­moted. Two glob­ally renowned brands, with that de­sire in mind hap­pen to have got­ten the at­ten­tion of none other than ex­tend­ing the copy­cat act trend into the New Year. The first was the fa­mous Ital­ian pasta man­u­fac­turer Bar­illa who used spaghetti strings to mimic the ef­fect of ex­plod­ing fire­works. The other, was Mcdon­ald’s who, for some rea­son, used its sig­na­ture fries to achieve the same ef­fect. Iron­i­cally though, that vis­ual was em­ployed to pro­mote its ex­ten­sive line of cof­fees beg­ging the ques­tion of how the two cor­re­late!

Light­ing the Fuse of Cre­ativ­ity

Joe La Pompe

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