Re­think­ing the Love of Life

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Ad­dress­ing the work, artist Fida Al Hus­san ex­plained, “My love for life stems from the abil­ity to con­trol and chan­nel our feel­ings and thoughts to our will. The fact that we can choose to for­get the past, fully live the present and shape our fu­ture, as ob­vi­ous as it sounds, is some­thing that amazes me.”

The third vis­ual rep­re­sen­ta­tion de­picts the mer­its of eth­nic di­ver­sity, which coin­ci­den­tally is in line with one of the com­pany’s core val­ues. Com­ment­ing, Faisal Al Fouzan ex­plained, “My love for life is the pos­i­tive di­ver­sity around us. The mix of eth­nic­i­ties and back­grounds that pave the way for a mix of colours and shapes that we some­times over­look in our busy life. This is what I tried to cap­ture in this rep­re­sen­ta­tion.”

The last cre­ation, show­cas­ing an im­age of Mount Everest, sym­bol­ises am­bi­tions. Raha Mo­har­rak, the first Saudi woman to con­quer Mount Everest, ex­pressed her feel­ings about the life she’s liv­ing de­scrib­ing it as, “a uni­ver­sal icon of achiev­ing some­thing and a per­sonal goal of climb­ing Mount Everest.”

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