Dubai Lynx Names Ad­ver­tiser of the Year

ArabAd - - AWARDS -

The Dubai Lynx In­ter­na­tional Fes­ti­val of Cre­ativ­ity has an­nounced that lead­ing bank­ing group, Emi­rates NBD, will be hon­oured as the Ad­ver­tiser of the Year at the 10th edi­tion of Dubai Lynx.

Chair­man, Lions Fes­ti­vals, com­mented that with Emi­rates NBD be­ing the first bank to be awarded this ac­co­lade it was a “defin­ing mo­ment for bank­ing groups and their po­si­tion­ing within the cre­ative land­scape.” Emi­rates NBD have amassed a Dubai Lynx tro­phy haul of 15 in only the last three years, with 2015 see­ing a sig­nif­i­cant take home of seven Bronze, three Sil­ver and one Grand Prix for ‘Hey Fu­ture Me. . .’, the cam­paign cre­ated by FP7/DXB Dubai for Chil­dren’s Sav­ings Plans. Com­ment­ing on the recog­ni­tion,

Head - Group Mar­ket­ing & Cus­tomer Ex­pe­ri­ence, Emi­rates NBD said, “We are de­lighted to be the first ever bank to be named Ad­ver­tiser of the Year. Over the years, Emi­rates NBD has cre­ated mar­ket­ing cam­paigns that en­gage with cus­tomers in ever more cre­ative ways. As with our prod­ucts and ser­vices, Emi­rates NBD’S ad­ver­tis­ing cam­paigns are about chal­leng­ing the sta­tus quo and break­ing new ground.” Sav­age added, “Ev­ery year as or­gan­is­ers we choose the brand that has truly stood out as be­ing cre­atively brave and will­ing to take risks. Dubai Lynx be­lieve that the more cre­ative a busi­ness, the bet­ter re­turn they will see, and we are de­lighted to hon­our Emi­rates NBD with this in 2016.” This year marks the 10th an­nual Dubai Lynx which will see the busiest pro­gramme of con­tent to date take place across the three-day Fes­ti­val. Emi­rates NBD will be awarded on­stage at the Awards Cer­e­mony, set for 9 March, 2016.

Terry Sav­age,

Vikram Kr­ishna,

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