03-Plas­tic mon­tage

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“Even the big­gest brands are try­ing to cre­ate cam­paigns which have that ul­tra-real, user-gen­er­ated feel. That aes­thetic has be­come ubiq­ui­tous and dif­fi­cult to dif­fer­en­ti­ate be­tween,”

Cue new fash­ion and beauty in­flu­encers cre­at­ing sur­re­al­ist, car­toon­ish, hy­per-plas­ti­cised im­ages where lips are gloss­ily painted, gloss is lac­quered on, and plas­tic can be ap­plied to the skin.

“The re­ac­tion to this will inevitably be a res­ur­rec­tion of the imag­i­na­tion,” says Grossman. “Im­ages that have a sheen of the fan­tas­ti­cal, the sur­real, or the spec­u­la­tive are al­ready start­ing to sur­face, and are a wel­come an­ti­dote to am­a­teur selfie-style.”

A re­cent fash­ion shoot fea­tur­ing Ali Michael pho­tographed by Lorenzo Vit­turi for Dazed & Con­fused mag­a­zine adopted this aes­thetic, us­ing highly glossed red lips and ex­ag­ger­ated blue eye make-up with an over­lay of clear plas­tic. “Tagline Here,” MTV’S re­cent branded ad­ver­tise­ment, uses sur­re­al­ist and fan­tas­ti­cal video footage.

Ali Michael pho­tographed by Lorenzo Vit­turi for Dazed and Con­fused, win­ter 2015

Why it’s in­ter­est­ing:

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