dares to reveal how a woman’s body actually functions.”
Health problems related to sexual function or bladder control are now being discussed openly and even addressed with sleek new technology. Elvie, described by its creators as “your most personal trainer,” is an egg-shaped device that measures Kegel exercises and tracks them in a paired smartphone app.
After hitting the headlines 10 years ago, orgasmic meditation is being rediscovered by a new female millennial audience. Meanwhile, Vice Media’s i-d has launched a new TV show on its Amuse lifestyle channel called Pleasure Seekers, in which “we meet the real people who will do anything for a thrill, in this brand-new show about sex, love, and everything in between.”
Underarm hair is being celebrated. Young women have been dyeing their underarm
Top: Elvie by Chiaro, founded by Tania Boler and Alexander Asseily Bottom: Spreadsheets sex life improvement app
hair a rainbow of colours and posting photos on social media channels from Instagram to Youtube.
“This is part of an overall trend toward a more sex-positive attitude among women and even men,” explains women’s interest opinion writer for i-d and Nasty Gal, among others. As she points out, not only are body hair and menstruation being openly discussed, so are the female orgasm and female sexuality in general. “Sex columnists Slutever and Stoya have really paved the way, and many others have followed suit,” says Helpern.