40- Women’s in­ter­est re­de­fined

ArabAd - - TRENDS -

Mavros’s in­spi­ra­tion speaks to the gen­eral drive be­hind th­ese plat­forms: “Usu­ally when you hear ‘by women,’ the next thing you hear is ‘for women,’ and that frus­trates me,” says the for­mer ex­ec­u­tive cre­ative di­rec­tor of Vice Me­dia. Mavros, who de­scribes The Front as “me­dia by women, for the world,” adds: “In my mind, it felt like fe­male me­dia was one of two things: ei­ther fash­ion and style based—as I like to say, 259 ways to braid your hair is prob­a­bly 258 ways too many—or about women’s is­sues. Which, of course, are also re­ally im­por­tant in the world, but it wasn’t nec­es­sar­ily what I felt ex­pressed me as a fe­male.”

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