41- Natural junk
We’re also seeing a wave of new confectionery brands that champion natural ingredients. The Marshmallowist, based in London, uses them to create imaginative marshmallow flavours, which include raspberry and champagne, and spiced pumpkin and maple sugar seeds. Bostonbased Unreal Candy uses natural, sustainably sourced ingredients in all its products. The startup launched in 2012, and its products are now stocked in more than 2,000 stores.
Why it’s interesting: