Newly launched brand Prismologie uses powdered gemstones such as ruby, sapphire, rose quartz and diamonds in its beauty products. The brand says that its products channel the “energies” of the stones, as well as providing the conventional benefits such as exfoliation and shimmer. Victoria Beckham is said to keep crystals in her pockets.
“It’s not at all a hippie approach. Most previous incarnations of gemstones used in beauty have tended towards the spiritual, but in this instance I think the approach is modern and technical,” says beauty retailer and editor
Continuing this thread, Selfridges in London has launched Astrolounge, a Christmas grotto complete with a suspended light installation that lends a magical look. Astrolounge was created by journalist Ruby Warrington, founder of the spiritual/ fashion lifestyle platform The Numinous. Astro- themed accessories, jewelry and “mind-expanding books” are available in the Astrolounge, and visitors can order custom birth charts printed onto t-shirts. The language of magic is also being wrapped into beauty products. Charlotte Tilbury's range features Charlotte’s Magic Cream— with zero irony attached.
Prismologie collection by Intisar and
Prismologie by Intisar and Fatima Al-sabah