60- Halal beauty

ArabAd - - TRENDS -

founder of Paris-based beauty trends con­sul­tancy Beau­tys­treams, re­cently iden­ti­fied the halal beauty sec­tor as a ma­jor new op­por­tu­nity for brands and also as a sig­nif­i­cant driver in the global move to­wards nat­u­ral and ve­gan prod­ucts. “In In­done­sia, a halal la­bel has been re­quired for ev­ery prod­uct mar­keted to the Mus­lim com­mu­nity since 2009. Lo­cal brands clearly com­mu­ni­cate the level of halal cer­ti­fi­ca­tion to re­as­sure the 90% of the pop­u­la­tion who are Mus­lim,” says Vu.

Sens­ing the grow­ing op­por­tu­nity, Cos­mo­prof, a ma­jor in­ter­na­tional beauty trade ex­hi­bi­tion, will in­tro­duce its first ded­i­cated halal cos­met­ics plat­form at its 2016 show in Bologna, Italy. “Halal cos­met­ics are mainly re­quested from South Asian and Middle East­ern con­sumers, but in­flu­ence Ital­ian and Euro­pean com­pa­nies also,” CEO of Cos­mo­prof, told WWD. Ac­cord­ing to Tavazzi, 80% of the beauty prod­ucts sold in Gulf Co­op­er­a­tion Coun­cil coun­tries are pro­duced in Europe.

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