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More celebri­ties are suc­cess­fully con­vert­ing their pub­lic per­sonas into full life­style brands, us­ing so­cial me­dia to con­vey a sense of in­ti­macy to their au­di­ence and en­hance the sense of per­sonal rec­om­men­da­tion for the goods they cu­rate and retail. Th­ese phys­i­cal stores take im­mer­sion to the next level.

Goop pop-up store in Chicago

Goop pop-up store in Chicago

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