LIFESTYLE 81- DNA personalisation
food products targeted to genetic flavour biases. For example Coca-cola would have a DNA version that is targeted to individual tastes,” with different versions for people whose genes influence perceptions of sweet and bitter flavours differently.
To explore how DNA personalisation might shape experiences in the future, Bompas & Parr created Pharmacafé, an installation at the Museum of Future of Government Services project in Dubai. Food artists Sam Bompas and Harry Parr treated visitors to neutraceutical ayurvedic- inspired drinks, peppermint and ginger mists, and herbal drinks based on their DNA, analysed by a scan at the entrance to Pharmacafé. While the Dna-based elements were conceptual, many observers agree that future heathcare will be more informed by the DNA of each individual.
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