LIFE­STYLE 81- DNA per­son­al­i­sa­tion

ArabAd - - TRENDS -

food prod­ucts tar­geted to ge­netic flavour bi­ases. For ex­am­ple Coca-cola would have a DNA ver­sion that is tar­geted to in­di­vid­ual tastes,” with dif­fer­ent ver­sions for peo­ple whose genes in­flu­ence per­cep­tions of sweet and bit­ter flavours dif­fer­ently.

To ex­plore how DNA per­son­al­i­sa­tion might shape ex­pe­ri­ences in the fu­ture, Bom­pas & Parr cre­ated Phar­ma­café, an in­stal­la­tion at the Mu­seum of Fu­ture of Govern­ment Ser­vices pro­ject in Dubai. Food artists Sam Bom­pas and Harry Parr treated vis­i­tors to neu­traceu­ti­cal ayurvedic- in­spired drinks, pep­per­mint and ginger mists, and her­bal drinks based on their DNA, an­a­lysed by a scan at the en­trance to Phar­ma­café. While the Dna-based el­e­ments were con­cep­tual, many ob­servers agree that fu­ture heath­care will be more in­formed by the DNA of each in­di­vid­ual.

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