96- Con­sol­i­dated Lux­ury

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line, and Vic­to­ria Beck­ham has also re­cently com­bined her VVB and denim brands.

“The be­hav­iour of the lux­ury cus­tomer is evolv­ing, their style is more fluid and this is re­flected in the way they shop,” Burberry CEO said in a press state­ment. “The changes we are mak­ing al­low us to serve this new be­hav­iour more in­tu­itively. By uni­fy­ing our three lines un­der one la­bel we can also of­fer a much more con­sis­tent ex­pe­ri­ence of Burberry’s col­lec­tions.”

Burberry SS 2016 menswear show

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