96- Consolidated Luxury
line, and Victoria Beckham has also recently combined her VVB and denim brands.
“The behaviour of the luxury customer is evolving, their style is more fluid and this is reflected in the way they shop,” Burberry CEO said in a press statement. “The changes we are making allow us to serve this new behaviour more intuitively. By unifying our three lines under one label we can also offer a much more consistent experience of Burberry’s collections.”
Burberry SS 2016 menswear show