The Ad Contrarian |
Founded: 2007 Twitter: @Adcontrarian
Followers: 14.2k Founded by writer and international speaker Bob Hoffman, “The Ad Contrarian” was chosen by Business Insider as one of the most influential personal blogs on marketing and advertising. Hoffman’s controversial and provocative ideas have established him as an original voice in the advertising and marketing world. His blog was featured in a number of international publications such as the Wall Street Journal, Forbes, Financial Times and Adweek. After serving as the CEO of two independent advertising agencies in the US, Hoffman is currently a partner at Type A group, a company that consults to advertisers, agencies and media. The list of brands he created advertising for includes Mcdonald's, Toyota, Shell, Nestle, Chevrolet, Pepsico, Bank of America and many others. Hoffman is also the author of several books including “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising” which remained Amazon's top-selling advertising paperback for over a year. In 2012, he was selected Ad Person of the Year by the San Francisco Advertising Club.