Copy­ran­ter |



Mark “Copy­wran­ter” Duffy is a New York-based ad critic and award-win­ning copy­writer with over 20 years of ex­pe­ri­ence in the ad­ver­tis­ing in­dus­try who sar­cas­ti­cally de­scribes him­self as the “Best Ad Critic In The World”. With over 5500 posts to date, his blog fea­tures a con­stel­la­tion of rants and re­views about ev­ery­thing from mar­ket­ing job to Ap­ple’s ad­ver­tis­ing from a blunt, un­apolo­getic per­spec­tive. Af­ter work­ing at bou­tique agency Gi­gante Vaz Part­ners for 19 years, he joined Buz­zfeed as a staff writer in 2012 (he was dis­missed in 2013 due to edi­to­rial dif­fer­ences) and then worked for VICE un­til 2014, writ­ing weekly posts about the good and bad of the ad in­dus­try. “Ev­ery year, I look at more ads than any­one at Adage, Adweek or any other Ad-blah-blah web­site. This is [not a] way to live a life, be­lieve me. I do it for you, for love,” he wrote in a re­cent ar­ti­cle for Digi­day.

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