A way for­ward

ArabAd - - INTERVIEW -

The time of fly­ing solo is over, and we have to open up and soar to­gether. We all want the same thing and it’s high time to make it hap­pen.

The ac­com­plish­ments you’ve racked up thus far have been for­mi­da­ble and the re­cent ap­point­ment as Jury Pres­i­dent of the Cresta In­ter­na­tional Awards 2016, is a first for the MENA re­gion and the event it­self. So, how do you feel about this? What are the novel at­tributes you ex­pect to in­tro­duce as the first Arab pres­i­dent and what are the el­e­ments you ex­pect to bring back to the re­gion?

At Cresta it’s you, the work and noth­ing else in be­tween. It’s gut, jeal­ousy and plenty of “I wish I had done it” feel­ings, mi­nus any adul­ter­ation. This is what makes it spe­cial. And this is why I am proud and hon­oured to have the priv­i­lege to work with the Grand Jury, com­prised of 85 of the world’s finest from 44 coun­tries, as Jury Pres­i­dent of the Cresta In­ter­na­tional Awards 2016.

As far as rep­re­sent­ing our re­gion goes, there have been many great cre­ative tal­ents in MENA who have worked tire­lessly with plenty of brave clients over the years, for us to reach higher ground in the global ad­ver­tis­ing fra­ter­nity. And the fact that I am the first jury pres­i­dent from this re­gion is hum­bling.

Th­ese ex­pe­ri­ences that many of us have in­di­vid­u­ally prac­ticed are greatly im­pact­ing our busi­ness. But th­ese be­come greater when we share them with the rest of the re­gion, which I and fel­low cre­ative lead­ers from Ogilvy, Leo Bur­nett, Y&R, DDB (and hope­fully many oth­ers will join soon) plan on do­ing to es­tab­lish a fo­rum that can nour­ish the cre­ative tal­ents in our re­gion and en­able them to ex­change knowl­edge and

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