Garage 366: the “Why Not” Think­ing and “Can Do” At­ti­tude

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Dubai-based Garage 366 is a new in­te­grated agency with a unique client ser­vic­ing and dig­i­tal an­gle. The pro­claimed medium-sized agency, blends in­no­va­tive de­sign, crafts­man­ship and tech­no­log­i­cal acu­men to cre­ate im­pact­ful emo­tional ex­pe­ri­ences. met with Man­ag­ing Di­rec­tor and Founder Ah­mad Sabra, an in­dus­try pro­fes­sional with over 15 years of ad­ver­tis­ing ex­pe­ri­ence, to find out more about the young agency and the rea­sons be­hind its in­creas­ing power and in­flu­ence within the lo­cal mar­ket.

The words “Why Not,” which serve as the cor­po­rate motto - em­bla­zoned at the en­trance of the agency - al­ludes to the pos­i­tive and neg­a­tive con­no­ta­tions of the mar­ket and echoes the in­di­vid­u­al­is­tic na­ture of cre­ativ­ity and con­trast­ing view­points. Sabra ex­plains, “We re­alise that cre­ativ­ity is sub­jec­tive and the motto there­fore rep­re­sents the phi­los­o­phy be­hind this very no­tion. The ques­tion “why not?” de­notes pos­i­tiv­ity and em­pow­er­ment at the very heart of what we do, com­pelling us to drive our busi­ness for­ward with a “can do” at­ti­tude.”

The com­pany’s in­te­gral phi­los­o­phy and pas­sion for cre­ativ­ity, is re­flected in

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