Blue 449 Launches in the Middle East
Zenithoptimedia’s affiliated media company, Blue 449, which has seen its global launch take place in March 2015, has recently opened its eighth network office in Dubai, which will be headed up by CV Suvi as managing director who will report to Zenith MENA’S CEO, Firas El Zein. The network will benefit from all the resources of Zenithoptimedia and Publicis Groupe. In a new framework designed with clients in mind, called “Open Source,” Blue 449 will indeed have access to services provided by the Publicis Groupe as well as Vivaki. With its main headquarters in London, the network aims to take a new approach on communications. Other markets in which Blue 449 has office spaces include UK, France, Italy, Australia, Germany, Belgium, Spain, and now the UAE. The goal for Blue 449 is to have 17 hubs in major cities across the globe by the end of its first year of trading.