The Face of Things to Come

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Jeep's mak­ers have proudly re­tained over the years the his­tor­i­cal con­nec­tion to the vis­age of their an­ces­tors by us­ing a trade­marked grille fea­tur­ing a stan­dard num­ber of ver­ti­cal open­ings also called 'slots'.

The now fa­mil­iar and dis­tinc­tive stamped Jeep seven slot­ted steel grille has be­come such a strong cor­po­rate sig­na­ture that need­less to por­trait the car as brand recog­ni­tion has be­come pow­er­ful enough to do with­out.

In­deed, the dis­tinc­tive 7-slot front grille de­sign is a much-loved fea­ture of Jeep ve­hi­cles and the com­pany is fiercely pro­tec­tive of its 'badge/trade­mark', to a point that the con­cept is be­ing used for over a decade now in many of the brand's com­mu­ni­ca­tion.

Here are two re­cent rein­ter­pre­ta­tions of the grille con­cept cre­ated by Dig­i­tal Prime, the newly ap­pointed dig­i­tal agency for Gar­gour Au­to­mo­tive Com­pany, the only au­tho­rised dis­trib­u­tor for the Jeep brand in Le­banon.

The cre­ative team suc­ceeded in giv­ing a nod to the Jeep brand her­itage, with th­ese fresh and cre­ative ex­e­cu­tions that aim to re­mind all en­thu­si­asts who fall into that cat­e­gory of the unique al­lure the car and its face have.

On an­other front, yet within the same spirit, and as com­mon sense dic­tates, when you have such a recog­nis­able and im­pres­sive face, you ought to show it to the world!

Bas­ing part of the 2016 strat­egy on the iconic seven-slot front grille, Lorem Ip­sum, the newly ap­pointed com­mu­ni­ca­tion agency of Jeep's sole dis­trib­u­tor in Le­banon, pro­posed brand­ing Olio out­let in Kfarde­bian (Igloo restau­rant) by set­ting up a life-size steel struc­ture of the Jeep's front face.

The idea be­hind this am­bi­ent op­er­a­tion springs from em­pha­sis­ing a num­ber of qual­i­ties inherent to the brand and the knacks it af­fords its users. Top­ping the list is the abil­ity to pas­sion­ately em­bark on off-road ad­ven­tures per­fectly suited to the unique life­style few dare to em­brace by go­ing places no one else can.

Igloo Sym­me­try by Beirut- based Lorem Ip­sum

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