‘Buy a Lady a Drink’ for Charity
Around the world, women spend a combined 200 million hours collecting water every day for their families. That’s 200 million hours they could spend caring for their families, generating income and making other contributions to their communities. Belgian brewer Stella Artois has partnered with Water.org and its CoFounders and to launch an eye-catching cause marketing campaign to help raise awareness of the global water crisis that affects 663 million people around the world who lack access to clean water. The campaign titled “Buy a Lady a Drink” opened at the 2016 Sundance Film Festival January 23 and aims to stop these journeys to collect water so women can start new journeys of their own.