What are clients most interested in pursuing in 2016 and what do you think brands should focus on in the coming year--to get the most out of their marketing plans?
With fierce competition and increasing customer choices, return on investment is becoming more important than ever before. This has triggered clients to reshape their modus operandi to maximise market share at the lowest possible investments. Brands should move towards better data usage, improved targeting and content creation.
Through econometric modeling and better data analysis, clients are able to optimise their marketing activities and have better sales figures. Moving from the traditional way of buying impressions and focusing on addressing responsive consumers by looking into their online behaviour, clients will be able to make every ad relevant and every brand engagement valuable.
Furthermore, with the ever-growing usage of social media channels, content is becoming an integral part of any brand. By paying extra attention to brand social pages and introducing engaging content to remain top of mind, increases adopters, thereby turning them to brand advocates.
In ten years, the ad industry has tremendously changed. What is the most critical part of the ad business today and what does effective advertising look like in this new world?
The ad industry is definitely being reshaped. Clients are now looking for more engaging platforms to connect with potential customers. Thus the need for Arabic content is becoming more essential than ever before. Moreover, clients are creating synergy in their campaigns between offline and online, supported with social media to create that 360-degree effect. This is meant to engage the consumer, create awareness, trial and adoption, and most importantly, increase usage. > Engagement with the brand increases
brand adoption and loyalty > Better return on investment > Better understanding of the needs of
customers > Have Arabic content ready to connect
with customers > Better ROI measurement tools > Social platform readiness and
the need for Arabic content is becoming more essential than ever before.