At the Movies Soon in KSA

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Yes, it is con­firmed! The Saudi Ara­bia Pro­duc­ers and Dis­trib­u­tors As­so­ci­a­tion has re­cently an­nounced that Cinema will soon be in­tro­duced to Saudi Ara­bia. Con­trary to gen­eral mis­con­cep­tions, cin­e­mas are not pro­hib­ited in the king­dom and the lack of a vi­brant cin­e­matic pres­ence in KSA is largely due to the lack of knowl­edge of in­vestors. This in­sight was even shared with Arab News in Au­gust 2015 by pres­i­dent of the Saudi Ara­bia Cinema Com­mit­tee.

The time for cin­e­mas in KSA is inch­ing closer: “Meet­ings and agree­ments with busi­ness­men to ex­tract build­ing per­mit for cin­e­mas,” Al­Tamimi posted on Twit­ter, Novem­ber 23, 2015, which was even­tu­ally retweeted a whop­ping 226 times.

If we take a look at the con­ver­sa­tions around the topic of cin­e­mas com­ing to Saudi, we find a lot of pos­i­tiv­ity and ex­cite­ment through­out the coun­try.

As a mat­ter of fact, dur­ing the win­ter sea­son, the topic con­tin­ued to trend: a poll in De­cem­ber 2015 was cre­ated by the renowned pre­sen­ter of Al Ara­biya TV, who asked his fol­low­ers: “Are you for Cinema in Saudi Ara­bia?” The fi­nal re­sults showed that 72% of the 1,946 re­spon­dents sup­port cin­e­mas in the king­dom and only 28% were not con­vinced.

With a tool like Mlive, an in­stant in­sights ap­pli­ca­tion cre­ated by Mind­share, de­signed to give real time data from con­sumers, it was easy to go into a com­par­a­tive poll. The Mlive sur­vey con­ducted at Mind­share in 2015 in KSA had match­ing re­sults, as the coun­try had a pos­i­tive out­look to­wards the in­tro­duc­tion of movie the­atres. In the first ques­tion, “do you wish there were cin­e­mas in Saudi Ara­bia?” the re­sults Al Zahrani Twit­ter poll with 72% for it and 28% against.

In short, with the right tools, we can all be a part of the con­ver­sa­tion as change hap­pens in Saudi Ara­bia.

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