The Vis­ual Iden­tity of all Four Bid­ding Cities

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Paris re­cently un­veiled the logo for its Olympic bid and in most grand man­ner it was high­lighted and pro­jected onto the Arc de Tri­om­phe,

At the top of the famed Av­enue des Champs-elysées, at ex­actly 20:24 (8:24 pm), the Arc de Tri­om­phe dis­played a light and sound show that even­tu­ally set­tled into the for­ma­tion of a colour­ful 2 and a 4, which to­gether form the Eif­fel Tower. The Paris 2024 or­gan­is­ing com­mit­tee tweeted out, “Our new logo em­bod­ies the dy­namism, cre­ativ­ity and moder­nity of #Paris.”

This logo, which shows the stylised Eif­fel Tower is de­signed by Paris-based de­sign and in­no­va­tion con­sul­tancy firm, Dragon Rouge. The de­sign­ers re­worked the iconic struc­ture from a rib­bon that hints at the num­ber 24. This num­ber re­flects the year that Paris hopes to host the games and re­calls the cen­te­nary an­niver­sary of the last time the French cap­i­tal hosted the Olympics in 1924, which was ex­act 100 years back.

The new logo of the Paris 2024 Olympic bid has re­ceived ac­cu­sa­tions of pla­gia­rism, as it looks sim­i­lar to that of 4 Global, a Bri­tish sports events con­sul­tancy, but is less brightly coloured, slightly ro­tated to the left and has less curved lines.

Paris is the se­cond bid city to un­veil its graphic iden­tity. Rome launched its new logo ear­lier in De­cem­ber 2015. The two other bid­ders, Bu­dapest and Los An­ge­les, also an­nounced their lo­gos fol­low­ing Paris' re­veal. The vis­ual iden­tity of each city is likely to be part of the bid doc­u­ments that were turned in to the In­ter­na­tional Olympic Com­mit­tee in Lau­sanne, on Fe­bru­ary 17. The an­nounce­ment to de­clare the host city for 2024 Olympics and Par­a­lympics will be an­nounced on 13 Septem­ber 2017.

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