a decade and a makeover
Dubai-based independent brand consultancy firm Brand Lounge is celebrating its first decade in the business and is doing so by upgrading its identity.
“We stripped ourselves down and re-assembled our brand as we would for any of our clients,” says Brand Lounge Founder and CEO The result has been a more tightly defined proposition and an up-to-date identity that reflects that.
“We’ve always tried to avoid being bracketed with the design shops and advertising agencies who design logos and make out this is what branding is about,” continued Fadlallah. “We’ve always been strategy led. We design brand identities and logos of course, but our focus is aligning entire businesses behind an idea that resonates with the sector that offers them the greatest opportunity. Brands drive everything that happens in a modern organisation – structures, processes, products and services - it’s no longer the other way around - and we help our clients transform into businesses fit for the new business paradigm”.