UM MENA launches Spe­cialised Unit

ArabAd - - AD TALK -

Me­dia agency UM MENA has re­cently launched in Doha a spe­cialised sports unit called UM Sports, ded­i­cated to con­nect­ing brands to Qatar’s sport­ing au­di­ences. UM Sports, which is the first unit of its kind, lever­ages UM’S ex­ten­sive sports ex­pe­ri­ence to pro­vide tailored op­por­tu­ni­ties to clients. It of­fers con­sul­tancy for sports spon­sor­ships and other ac­ti­va­tions by com­bin­ing the knowhow of its sport me­dia spe­cial­ists with pro­pri­etary data and mea­sur­ing tools to max­imise value. Since UM’S es­tab­lish­ment in Qatar in 1994, the agency part­nered up with many clients in the sport­ing field, in­clud­ing As­pire, the Qatar 2015 World Men’s Hand­ball Cham­pi­onship, Oore­doo Group – Paris Saint-ger­main F.C., the Emir Cup 2015 and Al Kass. “Sport brings us to­gether like few other ac­tiv­i­ties can, mak­ing it a very pow­er­ful ve­hi­cle for brands to reach and con­nect with their au­di­ences,” said Si­mon Bowthorpe, Man­ag­ing Di­rec­tor, UM Qatar. “UM Sports has the in­dus­try ex­per­tise, lo­cal knowl­edge and global net­work. This en­ables us to sup­port or­gan­i­sa­tions across mar­kets with craft­ing an ef­fec­tive strat­egy for in­creas­ing brand value and de­liv­er­ing a high re­turn on in­vest­ment.” As an emerg­ing global sports hub, Qatar has de­vel­oped an ar­ray of first class sport fa­cil­i­ties and hosted world cham­pi­onships in hand­ball, box­ing and swim­ming. Over 80 sport­ing events on a re­gional and in­ter­na­tional level have taken place last year or will take place in 2016. In the lead up to the World Cup 2022, Qatar will host the World Gym­nas­tics Cham­pi­onship as well as the IAAF World Cham­pi­onships in 2019.

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