Ipsos Takes on Mediaquest’s Online and Digital Business
Ipsos has been awarded the online and digital business of Mediaquest, to begin in February 2016. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach that integrates data from Site-centric and Software panel measurement. This study enables websites to access audience size, usage frequency and intensity, and determine the different socio-demographic profile behaviour. Ipsos shall also offer mobile audience measurement, a service introduced two years ago, which includes two panels in KSA and the UAE, through a unique Mobile App. This service helps companies better understand mobile consumption behaviours in terms of app and web browsing. In addition, Statex Online (i.e. online ad monitoring), which was also recently launched in the MENA region, shall be offered by Ipsos to complement its flagship product Statex that covers the offline media ad spend in the region.