Ip­sos Takes on Me­di­aquest’s On­line and Dig­i­tal Busi­ness

ArabAd - - AD TALK -

Ip­sos has been awarded the on­line and dig­i­tal busi­ness of Me­di­aquest, to be­gin in Fe­bru­ary 2016. The newly signed agree­ment en­tails that Me­di­aquest shall work ex­clu­sively with Ip­sos, as data providers and mar­ket re­search an­a­lysts cov­er­ing nu­mer­ous ar­eas. This in­cludes on­line au­di­ence mea­sure­ment, a hy­brid ap­proach that in­te­grates data from Site-cen­tric and Soft­ware panel mea­sure­ment. This study en­ables web­sites to ac­cess au­di­ence size, us­age fre­quency and in­ten­sity, and de­ter­mine the dif­fer­ent so­cio-de­mo­graphic pro­file be­hav­iour. Ip­sos shall also of­fer mo­bile au­di­ence mea­sure­ment, a ser­vice in­tro­duced two years ago, which in­cludes two pan­els in KSA and the UAE, through a unique Mo­bile App. This ser­vice helps com­pa­nies bet­ter un­der­stand mo­bile con­sump­tion be­hav­iours in terms of app and web brows­ing. In ad­di­tion, Sta­tex On­line (i.e. on­line ad mon­i­tor­ing), which was also re­cently launched in the MENA re­gion, shall be of­fered by Ip­sos to com­ple­ment its flag­ship prod­uct Sta­tex that cov­ers the off­line me­dia ad spend in the re­gion.

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