M&C Saatchi ex­pands to Dubai

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The M&C Saatchi Group has ex­panded its foot­prints in the United Arab Emi­rates, bring­ing its “Bru­tal Sim­plic­ity of Thought” phi­los­o­phy to Dubai. M&C Saatchi Dubai has launched its op­er­a­tion in Fe­bru­ary, fol­low­ing the ac­qui­si­tion of the re­gional com­mu­ni­ca­tions agency Ex­pres­sion. Scott Feasey, Founder and for­mer Man­ag­ing Di­rec­tor of Ex­pres­sion, will lead the Dubai and Abu Dhabi of­fices as CEO with Cre­ative Part­ner, Ryan Reed. Feasey will drive client busi­ness and growth across new busi­ness and ex­ist­ing clients in­clud­ing Mashreq Bank, Eti­had, Unilever, Car­refour and Go Sport. Reed will work along­side the new Dubai ECD Robin Smith, who joins from Imag­i­na­tion. The search is also un­der­way for a Man­ag­ing Di­rec­tor for M&C Saatchi Dubai. Feasey and Reed will re­port to Mo­ray Maclen­nan, M&C Saatchi World­wide CEO. “The UAE is a key re­gion for us, with fan­tas­tic growth op­por­tu­ni­ties for our busi­ness and our clients,” said Maclen­nan. M&C Saatchi has four of­fices in the Middle East, Bahrain, Abu Dhabi, Dubai with the Beirut of­fice serv­ing as the head­quar­ters for the MENA re­gion .

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