Warc Names best Hold­ing Com­pany

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For the se­cond con­sec­u­tive year, WPP has topped the Warc 100 an­nual rank­ing of the world’s best cam­paigns and com­pa­nies. The rank­ing re­flects the per­for­mance of cam­paigns and agen­cies in 79 ef­fec­tive­ness and mar­ket­ing ex­cel­lence com­pe­ti­tions across the world, all of which re­quire en­trants to show the busi­ness im­pact of their work. WPP emerged as the “world’s best hold­ing com­pany”, based on the com­bined points to­tal of all agen­cies and net­works within the dif­fer­ent par­ent groups.

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