Dubai Lynx Sees Increase in Submission for 10th Edition
The 10th annual Dubai Lynx has seen an increase in entry submissions for the competition, demonstrating the continued growth and success of the region’s industry. Over 2,500 submissions were entered across 16 categories, which will be judged by 56 industry leaders during the Festival to find the best creative communications in MENA. Submissions were received from 21 countries, including more from African nations such as Morocco, Nigeria and Egypt reflecting the expanding creative communications industry in the continent. More entries were received in the Branded Content & Entertainment and Direct categories with fewer entries in the Radio category. The region has also shown great interest in the inaugural Creative Effectiveness award, which recognises the direct correlation between creativity and effectiveness. The results of the judging will be announced at the Dubai Lynx Awards Ceremony on the evening of Wednesday 9 March, where the winners will be awarded.