Tray Mats De­sign To Chal­lenge Cre­ativ­ity

ArabAd - - DESIGN -

Th­ese cus­tom icons are de­signed by

stu­dio for Abu Dhabi Govern­ment. Part of a li­brary of 100 sylised graphic icons, they will soon roll out across the emi­rate for var­i­ous sig­nage and in­fo­graph­ics need­sre­in­forc­ing the Abu Dhabi brand.


Cairo-based agency FP7/CAI has come up with an orig­i­nal pro­mo­tion of­fer­ing for Mcdon­ald’s Egypt to en­cour­age cre­ativ­ity amongst its cus­tomers by cre­at­ing fun pa­per tray mats. 'Mcorigami' is an in­ter­ac­tive tray-mat de­sign in which one can find five il­lus­trated shapes (cow, potato, chicken, let­tuce and egg). Each shape rep­re­sents some of the avail­able prod­ucts at Mcdon­ald's out­lets. Con­sumers are in­vited to read and learn about the qual­ity of the in­gre­di­ents on each shape and then

Tarek Atrissi

care­fully fold it to cre­ate the prod­ucts' shape. Once com­pleted, the origami cre­ations can be ex­changed for the par­tic­u­lar free items on Mcdon­ald’s menu. This is a fun ap­proach to en­gage cus­tomers with the brand's prod­ucts and chal­lenge them by invit­ing them to show their cre­ativ­ity and ed­u­cat­ing them about the in­gre­di­ents all while breath­ing life into the oth­er­wise thrown away pa­per tray mats.

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