True to Life
Anmar Madani, partner and design director at boutique agency 9Sscreative in Jeddah, KSA, is as creative in his life as he is at his job. He employs humour and passion to everything he does and if afforded the chance, would jump at the opportunity to do more of the same, perhaps even better.
'Ads of the World', Budweiser, Coke, Ikea, Playstation and the old school Mazola oil ads. There’s some brilliant work out there. Nowadays, though I prefer branding as I feel it’s uncontaminated and honest. My kids. We just had twins last month and it’s been a roller coaster ride with plenty of ups and downs… but mostly ups. The people I work with and the times I get to sell an edgy concept to a client. It’s extremely rare to find one that’s willing to take risks here in Saudi. I’m technical and hands-on when it comes to using Photoshop and Illustrator. Conceptually, I like to keep things simple, unpredictable and organic. I’m also good at visualising and bringing brands to life. I’m thankful and extremely fortunate to be able to say that I’ve ticked most of my boxes. In terms of family, a beautiful wife and kids. In my career, a partner and design director at 9Sscreative (a Design boutique/ creative hot shop). As for hobbies, I’ve been a resident DJ for seven years and part owner of the Northwest House Music Conference. So I guess all that’s left is to be a good role model for my kids. Family, friends, music, humour and nature.