Who Are You?

ArabAd - - AD, CLOSE & PERSONAL -

a father, hus­band, DJ, de­sign di­rec­tor and part­ner of 9Sscre­ative.

be­ing busy and work­ing on mul­ti­ple projects…. va­ri­ety is the spice of life af­ter all.

to help change the per­cep­tion of brand­ing in Saudi… un­for­tu­nately we’re still way be­hind when it comes to un­der­stand­ing and ap­pre­ci­at­ing the power of brand­ing.

peo­ple would take more risks when it comes to new ideas and con­cepts. They also need to stop think­ing that they have to dumb things down in or­der for the au­di­ence to get it.

com­pro­mis­ing on cre­ativ­ity to make a quick buck. Sell­ing out is what’s ru­in­ing the in­dus­try.

los­ing my pas­sion and hunger for de­sign and mu­sic.

when I re­search.

what the in­dus­try would be like if pure cre­ative de­signs were their num­ber one pri­or­ity in­stead of me­dia sales.

hav­ing to buy into the pol­i­tics of the game some­times. Run­ning a busi­ness puts you in a po­si­tion where you have to bal­ance things out in or­der to keep afloat.

pure, unadul­ter­ated, grass root de­sign.

to keep things lev­eled while stay­ing orig­i­nal.

I’d get rid of pol­i­tics and greed, then pass the torch on to some­body more qual­i­fied.

then work hard to make it a re­al­ity.

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