KSA, Moving Toward a More Promising Economy
There is much to be said about King Salman of Saudi Arabia who, since his appointment, has overseen great many changes to the country’s public and private institutions starting with the KSA’S internal structure. To those who know him well, this is not surprising, rather expected. Though there are many qualities to describe him, most fall short when recounting the ways he is going about instituting change vital to the growth of this country’s oil-based economy, which has been hit hard due to the slumping prices of crude petroleum.
Similar to Earth’s shifting tectonic plates, the changes that would have taken the country more time to initiate, seem to be going into effect much sooner than anticipated. This, in part, is due to the move away from the dependence on its natural resources to existing sectors laden with promise.
Chief among these is the communications sector, which, based on first hand personal accounts featured in this issue, is moving toward digital to gain more traction while cutting cost without threatening quality.
And, as the move for more transparency takes effect in light of the major reformation of the government’s various departments, women are taking a greater hands-on role in both the public and private sectors.
Backed by the need for recruiting local talent, women seem to be making headway, especially after the creation of a female-only advertising university. This initiative has received tremendous praise particularly from multinational companies who are finally gaining unprecedented insight about the local consumer market.
Proponents of so said change expect the advertising sector to grow in previously unimaginable ways ushering exciting novelties, which gradually will alter the communications landscape in the country and with it, many other industries.