KSA, Mov­ing To­ward a More Promis­ing Econ­omy

ArabAd - - LETTER FROM THE PUBLISHER - Cover De­sign by The Ad­coun­cil - KSA

There is much to be said about King Sal­man of Saudi Ara­bia who, since his ap­point­ment, has over­seen great many changes to the coun­try’s pub­lic and pri­vate in­sti­tu­tions start­ing with the KSA’S in­ter­nal struc­ture. To those who know him well, this is not sur­pris­ing, rather ex­pected. Though there are many qual­i­ties to de­scribe him, most fall short when re­count­ing the ways he is go­ing about in­sti­tut­ing change vi­tal to the growth of this coun­try’s oil-based econ­omy, which has been hit hard due to the slump­ing prices of crude pe­tro­leum.

Sim­i­lar to Earth’s shift­ing tec­tonic plates, the changes that would have taken the coun­try more time to ini­ti­ate, seem to be go­ing into ef­fect much sooner than an­tic­i­pated. This, in part, is due to the move away from the de­pen­dence on its nat­u­ral re­sources to ex­ist­ing sec­tors laden with prom­ise.

Chief among th­ese is the com­mu­ni­ca­tions sec­tor, which, based on first hand per­sonal ac­counts fea­tured in this is­sue, is mov­ing to­ward dig­i­tal to gain more trac­tion while cut­ting cost with­out threat­en­ing qual­ity.

And, as the move for more trans­parency takes ef­fect in light of the ma­jor ref­or­ma­tion of the govern­ment’s var­i­ous de­part­ments, women are tak­ing a greater hands-on role in both the pub­lic and pri­vate sec­tors.

Backed by the need for re­cruit­ing lo­cal tal­ent, women seem to be mak­ing head­way, es­pe­cially af­ter the cre­ation of a fe­male-only ad­ver­tis­ing univer­sity. This ini­tia­tive has re­ceived tremen­dous praise par­tic­u­larly from multi­na­tional com­pa­nies who are fi­nally gain­ing un­prece­dented in­sight about the lo­cal con­sumer mar­ket.

Pro­po­nents of so said change ex­pect the ad­ver­tis­ing sec­tor to grow in pre­vi­ously unimag­in­able ways ush­er­ing ex­cit­ing nov­el­ties, which grad­u­ally will al­ter the com­mu­ni­ca­tions land­scape in the coun­try and with it, many other in­dus­tries.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.