The Art and Craft
Less Is More
Compared to other businesses, we should not complain considering that the situation is bad throughout the entire region and not only In Lebanon. However, if we were to brush this aside and look at numbers, we’d realise that the production industry is much better than other fields; especially with all the new comers and the small companies starting operation with almost zero investment while working from home and meeting agency representatives in cafes. Those companies can survive and make money with just one film per month. Sadly, nothing can be as harmful as those small companies compared to the gigantic infrastructure established by major production houses such as ours. The overheads and rental fees of our 800sqm offices make it hard for us to compete with the smaller players. Fortunately, the emergence of these smaller players turned
Marc Hadife, …our setup allows us to take on bigger jobs that are super challenging and hard to execute.