The Art and Craft

ArabAd - - COVER STORY -

Less Is More

Com­pared to other busi­nesses, we should not com­plain con­sid­er­ing that the sit­u­a­tion is bad through­out the en­tire re­gion and not only In Le­banon. How­ever, if we were to brush this aside and look at num­bers, we’d re­alise that the pro­duc­tion in­dus­try is much bet­ter than other fields; es­pe­cially with all the new com­ers and the small com­pa­nies start­ing op­er­a­tion with al­most zero in­vest­ment while work­ing from home and meet­ing agency rep­re­sen­ta­tives in cafes. Those com­pa­nies can sur­vive and make money with just one film per month. Sadly, noth­ing can be as harm­ful as those small com­pa­nies com­pared to the gi­gan­tic in­fra­struc­ture es­tab­lished by ma­jor pro­duc­tion houses such as ours. The over­heads and rental fees of our 800sqm of­fices make it hard for us to com­pete with the smaller play­ers. For­tu­nately, the emer­gence of these smaller play­ers turned

Marc Had­ife, …our setup al­lows us to take on big­ger jobs that are su­per chal­leng­ing and hard to ex­e­cute.

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