The production industry in Lebanon and the MENA region is constantly developing in light of the technological advancements witnessed. However, this evolution comes with its own set of challenges. We live in a digital world that connects us to everything happening around us, which is why the production industry has adapted to accommodate this new trend. And, as a result, the current production industry will, in the near future, reveal many exciting novelties, which I can't wait to see. The 30-sec TVC
The digital world is all that matters. People used to wait for the evening news to get up to speed on current events, while advertisers would fight over a spot during peak time. Today, the 30-second TVC has become a luxury, which, nonetheless, will always have a special kind of impact. However, people’s attention span has significantly decreased and in turn so has their patience when it comes to watching TV ads, which is why we see people switching channels as soon as there is a break in programming.