Pay TV Chan­nels in MENA

ArabAd - - COVER STORY -

Satel­lite is the dom­i­nant pay TV plat­form, with 77% of pri­mary Pay TV house­holds hav­ing a satel­lite dish. IPTV is the sec­ond Pay TV plat­form, with 23% of pri­mary Pay TV house­holds. The to­tal num­ber of pri­mary Pay TV sub­scribers in 2015 rose to 4.95 mil­lion from 4.49 mil­lion in 2014 rep­re­sent­ing a 10.25% growth year-on-year. Pay TV pen­e­tra­tion in the MENA re­gion was just over 10% in 2015, which is the high­est pen­e­tra­tion rate in the his­tory of Pay TV in MENA. The largest pay TV op­er­a­tor in 2015 was bein Me­dia Group, with a to­tal of 2.26 mil­lion pri­mary satel­lite sub­scribers. The sec­ond largest pay TV op­er­a­tor was OSN with 987,000 pri­mary satel­lite sub­scribers in MENA re­gion. 2016 is ex­pected to wit­ness a fierce com­pe­ti­tion be­tween OSN and bein me­dia group as to whom will be most suc­cess­ful to at­tract­ing greater view­er­ship to its en­ter­tain­ment pro­grammes.

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