As the music busi­ness con­tin­ues to ques­tion the value com­ing back to rights-hold­ers from Youtube, the movie in­dus­try just made a his­toric pact with the Google-owned gi­ant. Paramount Pic­tures has launched a new chan­nel on Youtube that al­lows users to watch hun­dreds of li­censed movies, in full, for free. Most likely, Paramount – a sub­sidiary of MTV owner Vi­a­com – has taken this step to cap­ture some ad­ver­tis­ing rev­enue from an as­sort­ment of films which would oth­er­wise go un­watched. The ex­act sort of films which pre­vi­ously found a new lease of life by fill­ing up the cat­a­logue of third-party plat­forms such as Net­flix and Ama­zon Prime Video. Now Paramount has taken the step of of­fer­ing them on its own chan­nel, and split­ting the ad rev­enue with Youtube. This is also very likely to be a pre­cur­sor to what­ever Paramount has up its sleeve when Youtube launches a sub­scrip­tion tier for part­ners, due later this year. Paramount’s of­fi­cial state­ment on the Vault’s About Us page reads: “The Paramount Vault showcases a col­lec­tion of Paramount full-length films and clips in­clud­ing selections that range from black-and-white to color, com­edy to hor­ror, and ev­ery­thing in be­tween.view­ers are in­vited to ex­plore the vast land­scape of cinema’s his­tory, share their favourite films, and dis­cover new ones through this of­fi­cial chan­nel cre­ated by Paramount Pic­tures.”

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