Cre­ative Cul­ture

Joe La Pompe: the Big Pic­ture

ArabAd - - CONTENTS CONTENTS - BY: JOE LA POMPE

Af­ter 15 years bust­ing fraud­u­lent works that also lack orig­i­nal­ity and show­cas­ing these on my blog (joe­lapompe.net), I came to an un­de­ni­able con­clu­sion that ideas and images float freely in the air, are taken in and be­come part of the cir­cu­la­tory sys­tem. They may show up in a work with or with­out the cre­ator know­ing where they come from. Some­times--ac­tu­ally most times--de­sign­ers do not know the deriva­tion of their work. Nonethe­less, in this cinema-themed se­lec­tion of this month's 'Cre­ative Cul­ture', ad­ver­tis­ers and cre­atives may have not only bor­rowed ideas from each other, but have pur­posely copied and remixed well-known movie posters. While it is fun to guess which movie each ad is hint­ing at, what emerges from this show­case of mul­ti­ple cin­e­matic ref­er­ences is a sound­ing proof of how ad­ver­tis­ing com­mu­ni­ca­tion is a com­pos­ite of many in­flu­ences and in­spi­ra­tions.

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