Shopping online affected by Con
Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviours and attitudes.
A report from Draftfcb titled “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot,” confirms mobile’s march to dominance as a medium of choice for consumers. The information collected shows that mobile has and will continue to have a profound impact on shoppers and shopping.
As one of the most highly adopted technologies of all time, mobile plays an important role in the evolution of shopping behaviour. Shoppers worldwide are attached to their mobile devices for both emotional and functional reasons.
According to the report, 72 percent of mobile shoppers indicate that they “can’t live without” their mobile device. As such, the mobile device is a shopping companion, and an indispensable resource and gateway to brands, ideas and retail.
Iyad Kamal, COO at Aramex International Retailers must step forward even more to deliver creative and satisfying multi-channel experiences.
Mobile shopping prevalence in established markets like the U.S., Germany and U.K. is a strong global force, and in emerging markets like India, South Africa and China, mobile shopping shows the exuberance expected in markets where mobile technology has leap-frogged over more traditional internet service such as home-based online connectivity.
Mobile shopping has also impacted much of retail and brand marketing. By looking through the lens of human behaviour rather than focusing primarily on technology, this global snapshot shows the “Now” of mobile shopping. It is yet another strong nudge to marketers that the classic path to purchase has evolved often dramatically and will continue to do so in the future. From empowering a more male-centric vision of shopping as opposed to the female-centric traditional view of shopping, to other fundamental changes, this research offers marketers an additional glimpse of the future of