Sumer Be­hav­iour and At­ti­tude

ArabAd - - COVER STORY -


“Con­sumers world­wide love their mo­bile phones. Mo­bile de­vices are an ex­ten­sion of the self, as both mind and body. Mo­bile is a global shop­per life­style,” ex­plained Janet Rose, PHD, SVP di­rec­tor of re­tail strate­gic planning at Draft­fcb. “Mo­bile is of­ten the first choice meta-re­tailer.”

“This has huge im­pli­ca­tions for both brands and re­tail­ers,” said global chief mar­ket­ing of­fi­cer of Draft­fcb, who com­mis­sioned the study. “It means that re­tail­ers must step for­ward even more to de­liver creative and sat­is­fy­ing multi-chan­nel ex­pe­ri­ences. And, it means that brands have new op­por­tu­ni­ties to en­gage con­sumers in big ideas throughout the pur­chase jour­ney.”

De­bra Cough­lin,

> Glob­ally, the mo­bile shop­per is 25-34 years of age, with an av­er­age age

of 33 > 81% of peo­ple be­lieve that mo­bile phones al­low them to shop wher­ever

they want around the clock, seven days per week > Us­ing a mo­bile phone to find a store lo­ca­tion is more preva­lent in the US

than any other coun­try > 73% of Brazil­ian mo­bile shop­pers say that shar­ing a shop­ping ex­pe­ri­ence

while on their mo­bile phone is fun > 68% of mo­bile shop­pers in Ger­many think that com­par­ing prices on

their mo­bile phones is ef­fort­less > 83% of mo­bile shop­pers in South Africa say mo­bile phones elim­i­nate the

has­sle of hav­ing to browse, shop or speak to sales­peo­ple in re­tail stores > 82% of mo­bile shop­pers in the Mid­dle East say that they’re al­ways

look­ing for new ways to use their mo­bile phone > 80% of mo­bile shop­pers say that their mo­bile phone makes them feel

like they’re al­ways in the loop with friends and fam­ily > 61% of mo­bile shop­pers in In­dia are male, the largest shift from cen­sus

in any mar­ket

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